Graphic Designer With his Sketchbook working on Logo Design at Webcraff Studio UK

HOW TO MAKE MY OWN UNIQUE LOGO.

Reading Time: 5 minutes

A good logo should be simple, descriptive and easy to create.
You can hire a designer to make your professional logo, but this is not always an option. Maybe you are on a tight budget but have some good concepts in mind? With a little drawing skill, you can do it yourself.
To make your own logo you will need a graphic program. We like to use Adobe Illustrator, but you can use Photoshop or any other software you prefer.

Get Inspired
Look at logos of famous and well-known brands and take into account the details of the logo, like the shapes and colours.
Let’s look at Nike, their logo is so simple and so recognisable right now, looking at this example you should already know that your logo can’t be complicated. Simplicity is the key to successful logo creation.

Put ideas on paper
Work out your design with a pen and paper. Don’t worry about your art skills, the goal is to be less restrictive at the beginning so you can release all your creativity on paper and make improvements later.
If you don’t have many ideas for your logo, use Google and look for design examples or head over to services like Dreamstime or other stocks to find inspiration.
Let’s say your company is selling shoes, type “shoe logo” into the Dreamstime search bar, tick “illustrations” and “only vector/RAW” at the right-hand side of the search bar, untick anything else, and look through hundreds of designs to get inspiration for your project.
Of course, if you do not feel very comfortable drawing your logo yourself, you can buy one of the logos from stocks and add your text and slogans in Adobe Illustrator or Photoshop.
Please note: Illustrator is perfect for this job as it will produce vector scalable graphics, so you can scale them and print in any size you like.
Your logo format most likely depends on your business, if you are not planning to print very large logo sizes then you can use Photoshop.

When you decide to buy your logo from stocks you need to think about the size the same way as mentioned above so if you need large logo prints then get EPS/Vector format, if you only need small logos then .jpg format is fine and less expensive. Try to get the biggest size you can, but our advice is to get the vector one anyway because only vector graphics can be edited and customised the way you want. More about this below, so keep reading.

Make your logo digital
Whether you decide to purchase your logo in an already digital form or draw it yourself, now is the time to upload it to Adobe Illustrator.

Hand-drawn logo
Scan your image as PNG or JPG and open it in Illustrator. Now draw the shapes on top of your hand made a drawing using the pen tool or shaping tools available at the tool panel.
If you don’t know how to use Illustrator, just watch some beginner tutorials on YouTube so you can get familiar with different drawing techniques and available tools.

Scan your image as PNG or JPG and open it in Illustrator. Now draw the shapes on top of your hand made a drawing using the pen tool or shaping tools available at the tool panel.
If you don’t know how to use Illustrator, just watch some beginner tutorials on YouTube so you can get familiar with different drawing techniques and available tools.

Stock logo
Open the graphic in Illustrator and add your desired text.
A great way of testing fonts is Adobe Fonts on the Adobe website, you can change the size and font to see how your company name will look with nice fonts already applied.
Click the link below and play around!

fonts.adobe.com/fonts

If you have an adobe subscription, most fonts are free so you can add them to your account and use them in Photoshop or Illustrator. If you don’t have an active subscription just use the fonts available within the software, there is plenty to choose from.

Make your logo unique.
When creating a logo, you don’t want anyone else to have the same logo as you, so if you have drawn your logo yourself then you don’t need to worry about it, but when you purchase a logo from stocks you need to know that there will be more companies using the same logo as you, but don’t worry you can make it really unique using Illustrator, but first you will need to have your logo in an EPS/Vector format. You won’t be able to do this with any other formats.

Using the Direct Selection Tool (A) in Illustrator you can select the individual points on your graphic and change the shapes the way you want. You can play around to create a completely different logo or font.

To change your font shape, you need to create outlines from your text first.
To do this click the Selection Tool (V) and then right-click on the text and choose “Create Outlines” or simply press Shift+Ctrl+O on your keyboard.
Now using the Direct Selection Tool (A), you can click at the points and drag, bend and transform them in any way you like.
If you are not familiar with these tools, again just watch some YouTube videos to learn how to modify the shapes.

The example below is a shoe image downloaded from Dreamstime and we just added a simple text underneath, if you like it that could be your final artwork, but if you’d like to do something more unique then you can play around with it.

Now let’s try to change the font positions and modify the shoe a little making the shape smoother, as we noticed some imperfections and finally modify the font to give it a different and unique look.

As the final touch, we decided to cut through an edited heel with the text and changed the colour a little.

Vector Based Graphic of Red and Black Shoes with Company Name as an Example of Logo Design by Webcraff Studio

Now let’s try to change the font positions and modify the shoe a little making the shape smoother, as we noticed some imperfections and finally modify the font to give it a different and unique look.
As the final touch, we decided to cut through an edited heel with the text and changed the colour a little.

Vector Based Graphic of Red and Black Shoes with Company Name as an Example of Logo Design by Webcraff Studio

This way you are 100% sure that no one else will have the same logo as you, even if they used the same image.
You can download any free image or graphic, upload it to Illustrator and draw over it with the pen tool, this way you will get the correct item shape so you can modify it later as much as you want.

This is only a simple example; you can change virtually anything to make your final logo unique. We have created a simple logo just to demonstrate the power of Illustrator and vector graphics when it comes to logo design.

There are plenty of paid logo services offering you nice logos that they create using online tools where you can make your logo in a few minutes and download it to your computer. Problem is that this is just a software using the same images over and over again with different texts and slogans, so you can’t count on getting a unique logo design from this type of service.
For us, a customised logo made by a human is the best option for everyone who is serious about their business. A professional design studio or your own original artwork will be always the best choice and the biggest advantage over an online software, but of course, the choice is yours.

If you think this task is too complicated and you won’t be able to create your logo on your own just contact us.
We can create a nice logo for you with unlimited revision!


CONTACT US

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