WE LIKE TO EAT COOKIES,
BUT OUR WEBSITE DOES TOO!
Webcraff uses automatic data collection tools like cookies, embedded web links and widgets. These tools collect certain information that your browser or your mobile device send to Webcraff websites and Webcraff products. This policy explains how we use these tools and your choices regarding these tools.
We use common tracking technology.
We collect personal information about users over time and across different devices and platforms when you use this website, app or service. For the purposes of this policy, “platform” includes our websites and mobile applications. We also have third parties that collect personal information in this way. To do this, we use several common tracking tools. Our vendors may also use these tools, which may include browser cookies. We may also use web beacons, flash cookies, and other technology.
We use tracking technology for a variety of reasons.
We use tracking tools, including cookies, on our platforms. Cookies are small files that download when you access certain platforms. We use tracking tools:
- To recognise new or past customers.
- To store your password and registration information if you are registered on our platform.
- To identify your country and language and distinguish you from other users of Webcraff websites.
- To optimise your browsing experience by pre-loading certain features of Webcraff websites and services on future visits to make loading times faster and more efficient.
- To provide basic platform functionality and improve our platform.
- To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
- To observe your behaviour and browsing activities over time across multiple devices or other platforms.
- To enable social sharing.
- To better understand the interests of our customers and our platform visitors.
Where web tools collect your Personal Information, it is in our legitimate interest to process such information to provide and improve our products and services, and to maintain our relationship with you.
We engage in interest-based advertising.
We and our partners display interest-based advertising using information gathered about you over time across multiple devices or other platforms. This might include websites and apps.
Interest-based advertising or “online behavioural advertising” includes ads served to you after you leave our platform, encouraging you to return. It also includes ads we think are relevant based on your shopping habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. These ads may be served by us or by third parties. They might be about our products or other companies’ products.
How do we gather relevant information about you for interest-based advertising?
To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviour. We might look at these activities on our platforms or the platforms of others.
We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online, or it might include online usage information.
You can control tracking tools.
Your browser may give you the ability to control cookies. How you do so depends on the type of cookies. Certain browsers can be set to reject browser cookies. To find out more about how to enable, disable, or delete cookies from your web browser, please visit here and here. To control flash cookies, which we may use on certain platforms from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.
Our Do Not Track Policy: Some websites have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals.
If you block cookies, certain features on our platform may not work. If you block or reject cookies, not all of the tracking described here will stop.
Certain options you select are browser and device specific.
You can opt-out of online behavioural advertising.
The Self-Regulatory Program for Online Behavioural Advertising provides consumers with the ability to opt-out of having their online behaviour recorded and used for advertising purposes. To opt-out of having your online behaviour collected for advertising purposes from participating companies, click here.
Some tracking tools do not participate in the Self-Regulatory Program for Online Behavioural Advertising. For information about how to opt-out of having your online behaviour collected through these tracking tools, click on the links in the descriptions provided under “We use specific tracking technology” below.
The Digital Advertising Alliance also offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise choice for companies participating in this tool, download the AppChoices app here.
Certain choices you make are both browser and device-specific.
We use specific tracking technology.
Here we have more information about the tracking technology and cookies we currently use or we may use on our platforms. We use all of this tracking technology to improve our platforms and the experience of our visitors:
- Amazon Ad Systems: We use Amazon Ad System cookies to measure the effectiveness of our advertising on Amazon and other third-party sites. For information on how to opt out of Amazon Ad System cookies, you can go here.
- Amazon Associates: Amazon Associates helps us capture information about users who arrive at our site by clicking through links posted by website owners and bloggers who are part of the Amazon Associate program. When you buy products from our site after clicking through on these links, the website owner or blogger earns a referral fee from Amazon.
- Facebook Custom Audience: We use Facebook Custom Audience to deliver ads on Facebook to a certain group of users.
- Facebook Connect and Facebook Social Plugins: We use this technology to allow users to share their experiences with our apps and websites on Facebook. For example, we may collect your browser information, demographic data, and interaction data.
- Facebook Exchange (FBX): We use this technology to serve you ads on Facebook based on the pages you visited on our websites.
- Facebook Social Graph: We use this technology to measure the effectiveness of our marketing campaigns.
- Google AdSense: Google Adsense is a tool that allows us to display advertisements to you based on your interests. We or our business partners earn money when you view or click on the advertisements.
- Google AdWords Conversion: We use conversion tracking to help us understand how effective our digital campaigns are.
- Google AJAX Search API: This tool allows us to embed a Google-powered search box into our website. This allows users to perform keyword searches to help them navigate our website.
- Google Analytics: We use Google Analytics to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website.
- Google Dynamic Remarketing: We use these tracking tools to track user behaviour over time and across third party sites to improve the effectiveness of our online advertising. We collect information about what ads users view and whether they click on the ads. We use this information to improve and customise our advertising.
- Google Tag Manager: We use Google Tag Manager to track user behaviour, traffic analysis and marketing optimisation.
- Google+ Platform: Google+ is, a social network owned by Google where users can assign people to different circles, such as friends, family, or acquaintances, and see various activity from the members of these circles. We reference our Google+ platforms using a small piece of HTML within our site’s code.
- Pinterest: Pinterest is a social bookmarking site where users can upload, save, sort and manage collections of images. We use Pinterest cookies to enable social sharing buttons on our sites, as well as to track social media and other Web browsing behaviour in order to target ads and promotions to your interests. For information about how to opt-out of Pinterest cookies, you can go here.
- Twitter, Inc. and Twitter Button: Twitter is an online social networking service that enables users to send and read short messages. We use Twitter cookies to enable social sharing buttons on our sites, as well as to track social media and other Web browsing behaviour in order to target ads and promotions to your interests. For information on how to opt-out of Twitter cookies, you can go here.
- YouTube Video Tracking: We use YouTube Video Tracking to measure user engagement with our videos in order to improve our marketing and support video content.
Updated October 2021